More Filmmakers Accuse Marlboro Of Unauthorized Use Of Short Films In Smoking Ads

The cigarette company did not obtain permission to use an Australian travel film, despite spending almost $62 million on the marketing campaign. Another filmmaker also says Marlboro did not seek his permission to use his film.

Tim Boyle / Getty Images

Marlboro's "Don't be a Maybe" campaign, which rolled out in 2012 as the company sought to modernize its "Marlboro Man cowboy" ad campaign, features images of young people partying, making out, and playing instruments.

In one promotional video, images flash quickly on the screen showing a man traveling in different locations around the world.

Philip Morris / Via youtube.com

But those images come from the 2011 Australian short film Move – commissioned by Australian company STA Travel – which edits together short clips of a young man journeying through 11 different countries.

vimeo.com

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